BRAND THERAPISTLet’s talk. I am a compassionate, focused distruptor and I work with CEOs, CMOs, and other thinkers to ask the right questions, understand the strategic constraints, identify new opportunities and pivot broader company strategy toward the consumer. These conversations help leaders to see a clearer roadmap for their individual, brand, and overall company success.
BRAND AUDITORSometimes you just need an objective partner to take a good hard look at your brand and how it’s showing up in the world. Often, this is how I start an engagement with a client: a quick assessment of the brand in all of its channels and how it maps to consumer mindshare, heart share, and ultimately more pocket share.
TREND TRANSLATORKeeping up with consumer behavior is overwhelming. Let me lighten the load. Your data plus my ability to detect and interpret trends and macrotrends, assess consumer values, and predict behavior will result in fresh perspective and actionable insights.
STORYTELLERIdentifying the plot and characters is just the beginning. I work with companies to help surface the most compelling narrative, the best channels to share the story, and the most authentic ways to engage consumers in storytelling along with you.
COMPANY LINGUISTIn today’s marketplace, where consumers demand transparency and engagement, it’s crucial to find language that motivates employees and consumers. I can help identify or update values, revise or create mission statements, compose manifestos, and lead inspiring workshops and internal work sessions.
CONSUMER AMBASSADORHaving a consumer representative at the table who also understands the business holistically can be extremely valuable. I am often invited to represent the consumer voice at product ideations, strategy sessions, ad campaign brainstorms/ reviews/revisions and anytime the consumer voice needs to be heard along the way. For clients wanting to hear from the consumer directly, I create and field surveys, conduct interviews, observe their behaviors within the context of their lives and synthesize my findings into actionable counsel. I represent the consumer with a fierceness that can ensure authentic consumer connection and eliminate the need for future spin.
SOCIAL DO-GOODERCause marketing isn’t a trend. Sustainability isn’t a fad. They’re imperatives for doing business: Doing good means you will do well. I’ve helped hundreds of brands with just this, and I’d be delighted to help yours. Whether launching new initiatives or refreshing the ones already in place, I’ll work to ensure that all campaigns and partnerships align with your consumer and company values.
BRAND REJUVENATORBrands that have a history sometimes need an update. They need to hold on to their heritage yet reinvigorate their image and message to connect with new consumers. I bring energy and new insights to help a brand refresh while still standing firm on its foundation.
The fabulous brands below are either past or current clients of mine. Lucky me!
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