All Services
BRAND ACCELERATOR
Companies that are transitioning into their ‘growth phase’ often require an upgrade to their brand identity: messaging, logo, graphics, content, and website. Stepping up to a market opportunity on a larger stage requires ambitious companies to look the part. I work with private equity firms, founders, and CMOs to perform objective, comprehensive brand assessments to rapidly evaluate and optimize a company’s brand identity. LEV Strategies then provides recommendations and strategic plans in six specific, actionable areas—so that investors can round out their due diligence, and companies can have a game plan for improvement on their path to profitability.BRAND THERAPIST
Let’s talk. I’m a compassionate, focused partner to busy CEOs, CMOs, and senior business leaders. I ask the right questions to understand the strategic constraints, quickly identify new opportunities, and help pivot the broader company strategy toward the consumer. Often by conducting a quick pulse set of stakeholder interviews, I efficiently uncover new thinking that unsticks my clients. When I complete a brief brand audit, I layer a simple consumer values map on top and share my actionable insights and we get moving. Through all of these conversations and exchanges, I enable company leaders to envision a clear roadmap for their individual, brand, and overall company success.TREND TRANSLATOR
More than just knowing about changing consumer attitudes and behaviors, business leaders need to know which trends are worth action. Using your data and secondary research analysis, I identify, interpret, and contextualize consumer trends, and help predict future behaviors. You get a fresh perspective, actionable insights, and clear priorities for further investment.STORYTELLER
What is your brand story? Does it resonate with employees, customers, and investors? I help surface the most compelling narrative, show you how to evolve it, and identify authentic ways to engage people through your brand story and amplify it across your marketing channels.COMPANY LINGUIST
Today, employees and consumers demand transparency from brands that stand for something meaningful and motivating. This starts with your company’s values and mission. I bring key stakeholders together during inspiring workshops that ensure everyone contributes and feels heard. From there, I help foster alignment around a new or refreshed articulation of your brand’s core values, mission statement, and manifesto.CONSUMER AMBASSADOR
Having a fierce consumer representative at the table who also understands your business can help ensure an authentic consumer connection from the start and avoid costly missteps. With my deep understanding of personas and behaviors, I’m often the ‘voice of the consumer’ during strategy and messaging sessions, new product ideations, marketing campaign development, and creative reviews. For clients who want to hear from customers directly, I bring a range of qualitative and quantitative research experience and tools. I can conduct (or interpret) the research and translate feedback into meaningful insights and prioritized, actionable counsel.SOCIAL DO-GOODER
Cause marketing isn’t a trend. Sustainability isn’t a fad. They’re imperatives for doing business: employees and customers expect companies to show how they’re generating good in the world. I take a strategic approach to assess current programs, identify partnership opportunities, and create or refresh authentic cause-related campaigns that align with your brand, employee, and customer values.
BRAND REJUVENATOR
When your brand equity is deeply rooted in the company history or founder, it can feel impossible to evolve, even as your market and consumers change. How do you find new relevance, without alienating loyal customers and employees who hold a strong emotional attachment? I bring a fresh approach to modernizing legacy brands while staying true to its extraordinary heritage.BRANDS
The fabulous brands below are either past or current clients of mine.
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206.390.3682
