Logo & Brand Identity
More than a logo, it’s a brand’s story told through color, imagery, words, and experiences. I examine brands from a business, consumer, competitive, and cultural context to understand: What is the brand really saying? How does it translate across various audiences, marketing channels, and devices? Does it make people care?

Name + Tagline
The most fun part of branding is the most important to get right. I take subjectivity out of the naming process bringing equal parts art and science to answer: Is it ownable, memorable, and relevant. Does it align to your brand persona and values? Does your tagline inspire and connect with people?

Mission & Values
Words matter. Your mission and values should guide brand strategy, company behavior, and important decisions. I evaluate and craft mission statements by asking: Is it meaningful, clear, and achievable? Does it make sense for this business? Does it inspire employees and potential recruits?

Messaging & Positioning
Check assumptions at the door. I'll find out: Do your unique value propositions resonate with employees, consumers, and investors? Is your brand message clear, relevant, and engaging? Is it consistent with company culture and customer experience? Where do you stand relative to your competitors?

Marketing Assets
Let’s talk marketing metrics. I dig deep to learn: How well are your marketing efforts delivering the brand message and unique value proposition? Are all channels using consistent, effective language to articulate the brand promise? How can we make your marketing spend work harder?

Customer Perception & Insights
It’s all about people, perceptions, and potential. I bring two decades of consumer research experience to uncover: How do your customers feel about your brand and why? Which consumer trends matter most to you, and how do they represent a threat or opportunity for your brand? And most important, what might you do about it?